Pour Vida featured in ABQ Journal

Pour Vida was recently featured in the Albuquerque Journal’s Business Outlook. Read the article below.


Mail Order Coffee Beans Fresh at Your Door

A group of Albuquerque entrepreneurs thinks there’s a market for people who want their coffee fresh … and hassle-free.

They recently started Pour Vida, an internet-based mail-order coffee company that promises customers in all 50 states that their beans will arrive at their homes within five days of their being roasted in Albuquerque’s North Valley.

“It’s just a notion of ‘Let’s get it to your door,’” says Erin Ferreira, who started the business with husband Arien Gessner and Jamie Rushad Gros. “You don’t have to worry about getting to the grocery store or making that trip to a roaster downtown or wherever just to get the coffee.

“The idea is to take (that errand) off your plate.”

Customers can order one bag at a time for $14.99. Shipping is free. But Ferreira says the goal is getting customers to subscribe for more regular deliveries at a lower price per bag. The founders want to test an idea Gessner had in business school for a software-based system that recognizes – and responds – to customers’ consumption rate of regularly used products, Ferreira says.

But, she adds, the business is also born of their passion for coffee.

They started about a month ago and are now roasting organic, fair trade beans to order and dropping them in the mail within 24 hours.

“It’s joyous,” Ferreira says of the customers’ experience. “You get your mail in your mailbox and you’re like ‘Oh, my god. The flavor and the smell.’ (The quick turnaround) takes it up a notch. It’s unreal.”

For more information or to place an order, go online to http://pourvida.com.


Source: http://www.abqjournal.com/818090/mailorder-coffee-beans-fresh-at-your-door.html

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