It was Kurt Vonnegut that wrote that the most daring thing a person could do with their life was to create stable communities. That doing so, true problems facing humanity may be cured.

We’re loosely quoting Vonnegut but his idea behind incremental, small change causing large change is profound. The idea was shared by Leo Tolstoy and Margaret Mead and evident in modern businesses like Warby Parker and their “Get a Pair, Give a Pair” campaign. It’s also what we believe at Pour Vida Coffee Roasters. That changing the world through coffee alone may be a stretch, but coffee can fuel our community and cultivate world-changing possibilities.

Pour Vida Coffee Community

We measure our company’s success through how we positively impact our community in New Mexico. So much in fact, that we set our business sales goals alongside our community goals. It started with a question we asked ourselves when we founded in July of 2016,

“How can we positively impact our community through coffee?”

To begin, it’s about transparency. Our decision was easy; use coffee beans that are ethically and responsibly procured. That is why we only source organic and fair-trade coffee beans. We strive to work with community farms rather than large distributors and partner with those that reward sustainability.

We ensure transparency with our roasts and deliver only the freshest coffee. As a small artisanal coffee roaster, we provide quality through roasting by hand. We also hand write the roast dates on every bag! It is important to us that you know exactly how fresh your coffee is.

Community Coffee, Albuquerque
Coffee cherries from a farm in Colombia.

That brings us to today. We know that making a positive impact on New Mexico means we must take further steps. This is why Pour Vida now directly supports nonprofits in the state.

In 2017, we will focus on the following educational nonprofits because education has a tremendous impact on economic and social prosperity.

Mountain Mahogany Albuquerque
Shepherd of the Valley Albuquerque
Be the Change Volunteers
Horizons Bosque School

A community page is established and each nonprofit is linked to coffee. Upon the purchase of the nonprofit’s coffee, Pour Vida will donate a portion of the sale to the nonprofit identified.

This is the first of many ways Pour Vida plans to partner and support the local community that has been so kind to us. Each year, we will partner with other local non-profits that are making positive changes within New Mexico communities. We look forward to our journey in 2017 and beyond.


Erin Ferreira
Pour Vida
505-350-4082
info@pourvida.com

FOR IMMEDIATE RELEASE: (January 9, 2017)

ABQ COFFEE ROASTER GIVES BACK TO THE COMMUNITY
Pour Vida Coffee Roasters has committed to donate a portion of its sales to local non-profits.

Albuquerque, NM: Pour Vida Coffee Roasters (http://pourvida.com), a subscription-based artisan coffee roaster that launched in July 2016, is committed to giving back to the community that supports its success.

What Pour Vida stands for— Pour Vida is committed to being a socially responsible New Mexico-based brand. By purchasing coffee beans that are responsibly and ethically procured, Pour Vida supports sustainability and transparency in business. Pour Vida is also conscious of the needs and challenges of its local community and believes that their business success is intertwined with the success of the New Mexico community.

How Pour Vida gives— each year Pour Vida will select and partner with local nonprofits that are making positive efforts and changes within New Mexico communities.

What Pour Vida gives— selected non-profits are listed on Pour Vida’s website (http://pourvida.com/community/). If customers want to support a local nonprofit, they select one from the website. Upon the purchase of the non-profit’s coffee, Pour Vida will donate a portion of the sale to the nonprofit identified by the customer.

Pour Vida selected the following non-profits for 2017

  • Mountain Mahogany Community School
  • Shepherd of the Valley Preschool
  • Be the Change Volunteers
  • Horizons Albuquerque

About Pour Vida Coffee Roasters
As an artisan coffee roaster, Pour Vida crafts high-quality coffee and mails it to their customers within 24 hours after roasting.

  • Pour Vida sources only organic & fair trade coffee beans. They strive to work with community farms rather than large distributors to ensure sustainable practices are being rewarded.
  • All coffee is hand-roasted in small batches rather than the autonomous machine roasting larger producers employ.
  • Pour Vida uses advanced technology to track every individual batch to make sure it meets their high-quality standards.
  • Pour Vida keeps no roasted inventory, which ensures every bag they sell is as fresh as possible.
  • Pour Vida is an e-commerce based business, with subscriptions and single bag purchases that allow for coffee to be delivered to your doorstep.
  • Pour Vida also has a wholesale program and will hand-deliver fresh-roasted coffee to restaurants and businesses in the Albuquerque area.

Are you looking for fresh food and fresh coffee in the Santa Fe, New Mexico area? Well, we have exciting news! Pour Vida Coffee Roasters has partnered with Squash Blossom Local Food Incorporated in Santa Fe, New Mexico to include bags of fresh-roasted Pour Vida coffee in Squash Blossom’s Blossom Bags.

Squash Blossom Farms was founded by Nina Yozell-Epstein who has been working in the food and farm business for years. She has a passion for the local New Mexico community and a commitment to preserving family farming that supports the local economy. Given values like these, it’s no surprise we jumped at the opportunity to work with Nina and Squash Blossom Local Food.

Their food has also been locally sourced by Santa Fe businesses like La Choza, The Shed, and The Compound, just to name a few.

Founder & CEO, Nina Yozell-Epstein | Coffee Santa Fe
Squash Blossom Founder & CEO, Nina Yozell-Epstein

Fresh-roasted Pour Vida Coffee can be purchased in Blossom Bags from Squash Blossom which is an easy way to get fresh food. Blossom Bags are fully customizable and are comprised of a curated selection of the best local farm products and specialty artisanal food products from small mom and pop businesses in and around the Santa Fe area. Just like Pour Vida coffee, ordering from Squash Blossom is easy and free of commitment.

coffee Santa Fe Blossom Bag from Squash Blossom

In Blossom Bags, you can not only get fresh roasted Pour Vida coffee, but you can order:

  • fresh vegetables & fruit
  • fresh herbs
  • eggs, dairy, and cheeses
  • jams and jellies

To learn more about Squash Blossom Farms and if you’re in the Santa Fe area and want to order a blossom bag, visit Squash Blossom’s website at http://www.squashblossomlocalfood.com.