Pour Vida was recently featured in the Albuquerque Journal’s Business Outlook. Read the article below.


Mail Order Coffee Beans Fresh at Your Door

A group of Albuquerque entrepreneurs thinks there’s a market for people who want their coffee fresh … and hassle-free.

They recently started Pour Vida, an internet-based mail-order coffee company that promises customers in all 50 states that their beans will arrive at their homes within five days of their being roasted in Albuquerque’s North Valley.

“It’s just a notion of ‘Let’s get it to your door,’” says Erin Ferreira, who started the business with husband Arien Gessner and Jamie Rushad Gros. “You don’t have to worry about getting to the grocery store or making that trip to a roaster downtown or wherever just to get the coffee.

“The idea is to take (that errand) off your plate.”

Customers can order one bag at a time for $14.99. Shipping is free. But Ferreira says the goal is getting customers to subscribe for more regular deliveries at a lower price per bag. The founders want to test an idea Gessner had in business school for a software-based system that recognizes – and responds – to customers’ consumption rate of regularly used products, Ferreira says.

But, she adds, the business is also born of their passion for coffee.

They started about a month ago and are now roasting organic, fair trade beans to order and dropping them in the mail within 24 hours.

“It’s joyous,” Ferreira says of the customers’ experience. “You get your mail in your mailbox and you’re like ‘Oh, my god. The flavor and the smell.’ (The quick turnaround) takes it up a notch. It’s unreal.”

For more information or to place an order, go online to http://pourvida.com.


Source: http://www.abqjournal.com/818090/mailorder-coffee-beans-fresh-at-your-door.html

Chemex Brew Guide by Pour Vida Coffee Roasters

Here at Pour Vida, we absolutely love the Chemex. It’s one of those timeless inventions that provides a simple solution to brewing coffee. The Chemex Coffeemaker has a very distinct shape. It is a manual, pour-over style glass-container coffeemaker that was invented by Peter Schlumbohm in 1941, and continues to be manufactured by the Chemex Corporation in Chicopee, Massachusetts.

What you need:

42g ( 6 Tablespoons) of Pour Vida House Roast coffee

8-cup Chemex

1 Chemex Filter

Hot water (205°F)

(Jennings CJ4000 4000g x 0.5g Digital Scale seen above)

Coffee Grinder
(Hario Ceramic Coffee Mill seen above)

Steps to Brew with the Chemex Coffee Maker

  1. Set your kettle to boil
  2. Preheat the brewer (otherwise it will pull the temperature out of the coffee while it’s brewing)
  3. Prepare the filter: you’ll notice the filter has multiple folds and a single fold. The multiple folds need to be going towards the spout.
  4. Pour hot water over the paper filter evenly around the edge to form a seal. Just enough for about an inch at the bottom of the Chemex. Discard the water and place the Chemex back on the heat.
  5. Pour in your coffee. The grind is about that of a table salt, not too course but not too fine.
  6. Zero out your scale
  7. Start your timer. Now begin to pour water from the kettle, about 150g of water
  8. Saturate grounds, stop pouring
  9. Stir out any dry clumps throughout the brew
  10. Wait around the 45 second mark to start your second pour
  11. Pour more hot water from your kettle to just about 1/2 inch above the rim.
  12. Wait another 45 seconds and fill to the top of the brewer in a spiral motion until you reach around 700g of water
  13. Now we wait! brew for about 4 minutes
  14. Remove the filter and place in your sink
  15. Now you have around two cups of Chemex coffee to enjoy